Hi, I’m Evelyn Reeder.

Eighteen years ago, I opened a small boutique with a simple idea: to create a place where women could feel welcome, comfortable, and truly seen. Not a store built around fast trends, but a boutique where every piece is chosen with care.

From the very beginning, this boutique was shaped by family. My mother brought her eye for timeless style and attention to detail, and over the years, my daughters grew up between the clothing racks, helping after school and slowly learning the rhythm of the boutique.

What started as a small shop became something much more meaningful. A place where women return, not just for clothing, but for how it makes them feel.

As the world slowly changed and more people began shopping online, my oldest daughter began helping bring our boutique online so more women could discover what we have built together, while my younger daughter continues to be part of the boutique in her own way.

As we welcome a new season, we are opening our Spring Sale with savings of up to 80%, giving more women the chance to experience our boutique.

The Reeder Family Boutique is still the same at heart, only now our story reaches a little further. 🤍